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Jerry Norton
Jerry Norton
Aug 8, 2024
With great weather year around, family-focused theme parks, and water always in close proximity, Florida is a popular place to live — especially today.
The state has seen a massive population boom since the Covid-19 Pandemic, lighting a fire on the real estate market.
But not just for real estate agents — wholesalers too.
That’s right: wholesaling real estate has always been a way for real estate investors to profit in Florida, and with such an increase in population, the opportunity for wholesaling real estate has only increased.
If you’re interested in wholesaling real estate in Florida, you’ve come to the right place.
In this article, we’ll cover:
Let’s get started!
Before we break down how wholesaling real estate is different in Florida, let’s take a minute and make sure we understand what wholesaling is.
A wholesaler is a real estate investor who acts as the middleman between motivated sellers and cash buyers.
Once a wholesaler finds a motivated seller — typically, a distressed property that is in need of extensive repairs — he or she then assigns the contract to a buyer who will purchase the property at a higher price.
The wholesaler is typically paid a fee, usually 5-10% of the purchase price.
Keep in mind that as a wholesaler, you don't actually buy the property — just the rights to assign the contract to someone else.
This is why it can be a perfect real estate method for beginners, because compared to other forms of real estate investing, it can be less risky. In addition, less upfront money is necessary.
Next, we'll take a look at the laws specific to wholesaling real estate in Florida.
Yes, wholesaling in Florida is completely legal, as long as you abide by the laws that surround real estate investing.
While you don’t need a real estate license to wholesale real estate in Florida, there are stipulations that you must abide by.
When wholesaling in Florida, you can’t represent a buyer — or a seller — without a real estate license.
Also, similar to other states, you can’t market a wholesale property for the reason that as a wholesaler, you don’t own the property — just the rights to the contract. This is why it’s important to have a list of known cash buyers that you as a wholesaler can pull from.
That being said, while you can’t market the property itself, you can market the assignment contract.
If you do have a real estate license, you can represent the buyer or seller and market the property itself.
Known as an entertainment capital not just in Florida, but in the entire United States, Orlando’s real estate market is consistently expanding outward to meet the need of a growing population.
Plus, with so many businesses, including theme parks, there's always jobs and careers to be had in this location in the heart of Florida, drawing in new residents.
Even with this growth, there still remains many distressed homeowners looking for a way out, and real estate investors looking for a house to flip — a perfect opportunity for you as a wholesaler to take advantage of.
A suburb of Tampa, Spring Hill is a great option for homeowners looking to live near Tampa for work, while staying away from the complexities of living in a big city.
Because Spring Hill is growing fast, there are many opportunities for distressed homeowners to sell their property to a seller looking to fix or flip a home — and being the middleman as a wholesaler can help that process.
Located just miles from the Atlantic Ocean, Jacksonville is home to a growing workforce, beckoning families with the promise of jobs, great weather, and opportunities for a beach-filled weekend.
As its demand grows, so does the need for good housing, and that's where you as a wholesaler can come in.
Located on the Gulf of Mexico, and just south of Tampa, Sarasota saw a dramatic increase in population in 2021.
With its city centers already brimming with people, home owners are looking for less populated areas within city limits, yet another great opportunity for wholesalers.
Florida isn’t just a place for America to vacation; post the Covid-19 Pandemic, population has skyrocketed, and there’s a massive need for housing.
As a wholesaler, you can help meet that need, while funding your real estate business.
Whether you’re looking for your first wholesale deal or you’re looking for your next (and most profitable) one, wholesaling in Florida can be a profitable and worthwhile business venture — as long as you abide by the laws stipulated by the state.

Free Property Search
Find Your Next Wholesale Deal, House Flip, or Rental Property Investment.
Search Now